The Irish company Keelings has a 90-year history in the cultivation and\ntrade of fruit and vegetables. Based on the wishes the company had to optimise\nand automate their business processes, the ERP software branch Keelings Knowledge\nwas established five years ago.<\/p>\n\n\n\n
Rick Rebergen, who has 18 years of experience in the marketing and sales of\nfresh produce software, has been appointed Business Improvement Manager to\ntransfer his knowledge and that of Keelings to the rest of the market,\ninitially focusing on the Benelux and Germany. \u201cThe company Keelings trades in\n42 countries, and therefore knows which requirements good software should meet.\nThe software is built based on exact demands and wishes from the fresh produce\nbranch, and not from an IT point of view. That makes this package unique!\u201d<\/p>\n\n\n\n
\u201cKeelings Knowledge\u2019 approach is also renewing. With our IBR (Initial\nBusiness Revue) tool, we can review the company\u2019s internal organisation on\nrequest, and we can analysis this by listing the weak points combined with recommendations\nto improve these. This leads to specific recommendations to using the software,\nwhich we clearly express in an amount to reach an ROI (Return on Investment).\nThere are a number of critical process indicators that can differ per company\nand per country, and that way, we can approach the market in the most\nprofessional manner possible. That is an absolute advantage in this industry,\u201d\nRick says.<\/p>\n\n\n\n
Proactive instead of reactive<\/em> \u201cThe experience of Keelings in cultivation, processing and trade can be seen\nin the software. We work out the practices of fresh produce companies with\nthem, work that into an appropriate ERP system. Efficiency and flexibility in\nKBS are of an unprecedented level. Keelings has worked for years to bring\nautomation to the highest possible level within their own company, and now\nwants to share that with the market. For that, we offer a guaranteed\nimplementation throughput time of three months, and we can support companies\nstructurally during the change that\u2019ll occur during the implementation of other\nERP software. We offer a completely standardised solution, but the product will\nnever be finished because the market is continually changing. But those changes\nwill eventually also lead to improved software,\u201d Rick says.<\/p>\n\n\n\n \u201cOur Irish parent organisation has an amazing history, and has 2,100 employees nowadays. We would like to invite interested people to experience the \u2018Keelings Experience\u2019 in Dublin, where we\u2019d like to show our 90-year industry experience in growing, processing, logistics, quality control, production (24\u00d77), WMS, global trade and software. I think it\u2019s a major challenge to share my experience with the organisation, and I\u2019m completely driven to make this a success. I am therefore convinced that we\u2019ll further build the automation software via the Benelux and Germany to a global fresh produce sector,\u201d the Business Improvement Manager concludes.<\/p>\n\n\n\n
\n\u201cAnother definite advantage is that we can make predictions in our system.\nThat\u2019s not integrated now in current ERP software systems. Much is analysed\nafterwards now, but the software from Keelings Knowledge is proactive rather\nthan reactive. For example, results can be decided and guarded in advance,\ninstead of seeing the result afterwards. After all, it\u2019s all about\nprofitability,\u201d Rick says. \u201cThis ERP package, called Keelings Business Knowledge\n(KBS) is a complete solution, and can therefore be used by importers,\nexporters, wholesalers, production (sorting and packing) and storage and\ntransfer companies. In the Netherlands, early adapters like Roveg and Jaguar\nare already using the software from Keelings Knowledge.\u201d<\/p>\n\n\n\n