USP literally stands for, Unique Selling Proposition or Unique Selling Point. This refers to the unique advantage of a company, service, product or brand, which makes it possible to distinguish yourself from your competitors. USPs claim uniqueness in relation to an objectively verifiable product attribute or usage advantage.It is a theory, originated in the 1940s, with which one wanted to explain the patterns in successful advertising campaigns. The idea was that such campaigns made unique proposals to potential customers, convincing companies to switch products or brands.
“Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage”.
Professor Theodore Levitt – Harvard Business School
What are the unique and distinctive features of our company and our fresh produce software?
- As part of a family business, we rely on our family values. Doing business with a family business offers you certainties, we promise what we can deliver and we do what we promise.
- We ourselves come from the fruit and vegetable industry, as one of the four divisions of the Keelings group. Our operational knowledge is therefore great, you work with experienced industry specialists.
- We have synergy with you and your company, so the positive effect of our collaboration will always be greater than what we can achieve individually.
- Keelings Knowledge and its employees are analytically strong, this is partly motivated by their own experience. We only need half a word to understand what your challenges are.
- We are innovative, fuelled by IT developments and trends. The evolution of our software total solution never stands still. We want to continue to add value to our product, so that our customers reap the proverbial benefits.
- We monitor the user-friendliness of our software, in order to continue to meet a most efficient product.
- The software is designed and developed by like-minded people from the fruit and vegetable sector. We offer industry-specific software functionality, built by end users.
- We offer a futureproof ‘software core’ within the primary business processes, with specific functions and applications around it.
- Keelings Business Solution (KBS) software excels in completeness and efficiency. We offer you an elegant way to solve software challenges in a robust way.
- Our software is rich in functionality, which reduces implementation risks and additional development costs.
Some examples of exceptional functionalities in KBS are:
- the advanced Production Module in the field of sorting and packing, in combination with our Warehouse Management System (WMS);
- the Sales App, suitable for all commercial and logistical activities of yourself, your driver or customer;
- the user-friendly and clear Webshop;
- the Quality Management App for inspecting products;
- the Business Intelligence software, called Qlik, for data analytics at the level of detail;
- and our Robotic Process Automation or BOT solutions are also unique.
In which area are you looking for added value? Which USPs would you like to discuss with us?